EyeClick Logo
Get a Quote
EyeClick Logo
Blog
Article

EyeClick vs Competitors: A Transparent Interactive Floor Projector Comparison

By the EyeClick team. Reviewed July 17, 2026.


Buying an interactive floor projector is harder than it should be. Most vendors hide pricing behind quote forms, game-library counts change from page to page, and "comparison" articles rarely name a single competitor. This guide does the opposite: we name the major vendors, cite their own websites, publish our own price, and tell you plainly where a competitor is the better fit. If you want a criteria-first walkthrough instead, see our guide on how to choose an interactive projector.


Methodology


EyeClick sells interactive projectors, so read our entries with that in mind. That is exactly why every competitor claim below traces to the vendor's own page, and why EyeClick does not "win" every category.


  • What we compared: 6 interactive projection vendors alongside EyeClick: LUMOplay, MotionMagix (TouchMagix), Lü Interactive Playground, ActiveFloor, FX Game Zone (Arrowpoint Interactive), and Breeze Creative.
  • For which buyers: schools and early education, family entertainment centers (FECs), senior care, healthcare facilities, gyms and PE programs, museums and retail.
  • Criteria: pricing transparency, total cost of ownership, content library size and update policy, segment fit, hardware model (turnkey vs DIY), portability, installation requirements, support, and licensing.
  • Research date: July 2026. Vendor pages were checked live on July 17, 2026.
  • Sources: each vendor's own public website, plus 2 third-party press reports for Lü pricing (labeled as historical). Claims we could not trace to a live source were left out. All source URLs are listed at the end.

What actually matters when choosing


  • Turnkey vs software-only. LUMOplay sells software; you supply and assemble your own projector, Windows PC, and 3D camera, which LUMOplay's homepage estimates at $2,000 to $2,500. EyeClick, Lü, ActiveFloor, FX Game Zone, and Breeze ship complete systems.
  • Total 3-year cost, not sticker price. Example: ActiveFloor's entry ONE3 floor lists at $5,300, but staying supported and updated requires a separate license ($1,300 for 12 months up to $5,400 for 60 months), so the 3-year cost climbs well past the sticker.
  • Price transparency. Only 3 vendors in this category publish real numbers: EyeClick (from $5,796), LUMOplay (full tier pricing), and ActiveFloor (indicative MSRP, VAT excluded). Lü, FX Game Zone, Breeze Creative, and MotionMagix are quote-only.
  • Content library and update policy. Published ranges run from 30+ apps (Lü) to 100+ (Breeze, MotionMagix homepage), 160+ (FX Game Zone), and 350+ (EyeClick's games for kids and entertainment venues, and LUMOplay's app catalog). Ask whether new titles are included or gated behind a higher tier.
  • Segment fit. Most vendors serve 1 or 2 segments well. Check for education content, senior-specific games, sensory-friendly titles, and FEC themes before assuming a library fits your audience.
  • No-touch tracking quality. Sensor type, calibration effort, and accuracy with groups determine whether play feels responsive. Touch-free play also matters for hygiene in healthcare and clinical settings.
  • Portability. Mobile options exist from EyeClick (BEAM), FX Game Zone (FX Mobile stand), ActiveFloor (MobileMAX3), and Lü (Möve). Breeze's Dynamic Floor page describes a ceiling-mounted unit only.
  • Installation constraints. Lü's Üno needs a clear 8 ft x 14 ft wall, 10 ft ceilings, and 99 lb ceiling weight capacity. Ceiling-mounted floor units are simpler but still need mounting; mobile carts need nothing.
  • Licensing model. MotionMagix bundles a lifetime license with its MagixBox; ActiveFloor and LUMOplay run subscriptions; FX Game Zone includes all future game titles with the system. Know what stops working if you stop paying.
  • Procurement readiness. For US schools and government buyers, formal quotes, vendor longevity, and compliance documentation matter. Ask every vendor what they can provide for your purchasing process.
  • Multi-surface flexibility. EyeClick's BEAM and FX Game Zone's capsule project on floor, wall, or table from 1 unit. ActiveFloor floors and Lü walls are single-surface systems.

EyeClick (BEAM, Obie, EyePlay, EyeWiz)


EyeClick has shipped interactive projection systems since 2005, with 20,000+ installations in over 80 countries. BEAM projects onto floor, wall, or table from 1 device, uses touch-free motion tracking, and pricing is published: systems start from $5,796. The content catalog is segment-specific: 350+ games for kids and entertainment venues, 100+ games designed for senior care, thousands of ready-made educational templates and activities for classroom use, and dedicated content for healthcare environments. Browse the full lineup at /projectors and the game catalog at /games.


Where we are not the answer: if you already own a projector and a Windows PC and want the lowest possible cash outlay, LUMOplay's software-only route costs less than any turnkey system, ours included. And if your goal is a whole-gym PE spectacle for 25 to 50 students with synchronized lights and a 2400 W sound system, Lü built exactly that and we did not.


LUMOplay (LUMO Interactive)


LUMOplay sells software, not hardware. You source your own projector, PC, and 3D camera (their homepage estimates $2,000 to $2,500 for that kit), install it yourself, and run their platform on top. Pricing is fully public and low: a free tier with 6 rotating ad-supported apps, a Playground tier listed at $263.11 per year, and a Playmaker tier at $585.10 per year (prices listed to the cent on their pricing page). The library covers 350+ apps with new releases monthly, plus a no-code content tool (Motion Maker) and a free Unity SDK.


The trade-off is that everything hardware-related is on you: sourcing, mounting, calibration, and warranty coverage across 3 separate devices. There is no turnkey install or integrated support for the physical system, and refunds are not available once the software is downloaded. Best for: budget-conscious DIY buyers, makers, and agencies who already own hardware and are comfortable assembling and maintaining their own rig.


MotionMagix (TouchMagix Media)


MotionMagix offers a family of options: MagixFloor (integrated projector, computer, sensor, and speaker with 30 games of your choice), MagixBox (includes computer and gesture sensor only, no projector included, with a lifetime Pro license and 25 games), and DIY Pro/Ultimate software for your own hardware. The homepage claims 100+ games and effects, 1000+ installations, and customers in 60+ countries, though the games number differs from the 30 and 25 bundled with its own products. No pricing is published anywhere; buyers email sales. Best for: buyers who specifically want a lifetime software license instead of a subscription, and international buyers in regions TouchMagix serves directly.


Lü Interactive Playground


Lü is a different animal: a gym-scale interactive wall, not a floor projector. The Üno configuration includes a 5200 lumen laser projector, 2 movement-tracking cameras, automated multicolor LED lighting, and a 2400 W dual sound system, turning a gymnasium wall into a giant game surface for 25 to 50+ children at once. The system ships with 30+ apps out of the box; a Lü+ subscription adds about a dozen premium apps plus 200+ activity plans developed by EdTech specialists and physical education teachers.


Pricing is quote-only; historical third-party press reported $28,000 (Philadelphia Inquirer, 2018) and $21,000 (WBIR local news report) for full systems - treat those as historical figures, not current list prices. Installation is demanding: a minimum 8 ft x 14 ft clear wall, 10 ft ceilings, and 99 lb ceiling weight capacity. Best for: K-12 PE departments with a proper gymnasium and budget for a full-room immersive experience. It is the strongest product in this comparison for that specific job. It is not built for senior care, healthcare, FECs, or small spaces.


ActiveFloor


Danish maker ActiveFloor is, alongside EyeClick and LUMOplay, one of only 3 vendors here publishing prices. Its indicative MSRP list: ONE3 floor $5,300, PRO3 $8,600, MobileMAX3 $10,100, FLAT PRO3 $10,300, MAX3 Premium $11,900, and SPORTsWall models up to $15,700 (VAT excluded, sold via authorized partners). A separate MyFloor software license is required for support and content updates: $1,300 for 12 months up to $5,400 for 60 months. The platform includes custom game creation, a Playducation learning universe, and an explicit seniors segment - one of the few competitors serving that market.


The stacked license means the low entry price grows: ONE3 plus a 36-month license runs $8,700 before VAT. US buyers go through sales partners rather than direct, and the site does not publish a total game count. Best for: European schools and institutions that want published pricing, flush in-floor installation (FLAT PRO3), or curriculum-adaptable custom content.


FX Game Zone (Arrowpoint Interactive)


FX Game Zone sells a turnkey ceiling-mounted capsule (1080p projector, HD IR camera, dual speakers) that handles floor, wall, or table, plus an FX Mobile rolling stand - the closest competitor to EyeClick's multi-surface approach. The library is 160+ games with all future titles included, and the company offers nationwide white glove installation, staff training, and US-based support 7 days a week. STEM curriculum content is described as designed by teachers, and the system is positioned as autism-friendly.


No pricing is published (quote form only), game counts vary across its own pages and reseller listings (160+ vs 150+ vs "over 100"), and reseller documentation lists a 1-year hardware warranty. There is no senior care offering. Best for: US early learning centers and fitness facilities that want turnkey install plus all-future-games-included licensing and are comfortable requesting a quote.


Breeze Creative (Dynamic Floor)


Miami-based Breeze Creative builds interactive attractions, and Dynamic Floor is its ceiling-mounted floor projection product: a 4300 lumen projector, downward-facing motion sensor, preloaded PC, and built-in speakers, pre-assembled for mounting. It ships with 100+ games and themes and offers custom branded content, a genuine strength for venues that want the floor to carry their own IP. Pricing is quote-only, the library is smaller than EyeClick's or LUMOplay's, no mobile option is mentioned, and the product page states no game-update cadence or support terms. Best for: FECs and museums commissioning custom-branded attraction content from a vendor that also builds other attraction types.


Comparison table (July 2026)


Vendor

What you buy

Public pricing

Content library

Surfaces

Portable option

Senior care content

EyeClick

Turnkey system

Yes, from $5,796

350+ (kids/entertainment), 100+ (seniors), thousands of templates (education)

Floor, wall, table (BEAM)

Yes (BEAM)

Yes

LUMOplay

Software only (DIY hardware $2,000-$2,500)

Yes, $0-$585.10/yr

350+ apps

Floor, wall

Depends on your rig

Not a stated segment

MotionMagix

Turnkey or DIY

No

100+ claimed (30 or 25 bundled)

Floor, wall

No dedicated cart listed

No

Gym wall system

No (historical press: $21K-$28K)

30+ apps (more with Lü+)

Wall only

Yes (Möve)

No

ActiveFloor

Turnkey + license

Yes, $5,300-$15,700 + $1,300-$5,400 license

Total count not published

Floor or wall (separate products)

Yes (MobileMAX3)

Yes

FX Game Zone

Turnkey capsule

No

160+ games, future titles included

Floor, wall, table

Yes (FX Mobile)

No

Breeze Creative

Turnkey ceiling unit

No

100+ games and themes

Floor

Not mentioned

No

EyeClick

What you buy

Turnkey system

Public pricing

Yes, from $5,796

Content library

350+ (kids/entertainment), 100+ (seniors), thousands of templates (education)

Surfaces

Floor, wall, table (BEAM)

Portable option

Yes (BEAM)

Senior care content

Yes

LUMOplay

What you buy

Software only (DIY hardware $2,000-$2,500)

Public pricing

Yes, $0-$585.10/yr

Content library

350+ apps

Surfaces

Floor, wall

Portable option

Depends on your rig

Senior care content

Not a stated segment

MotionMagix

What you buy

Turnkey or DIY

Public pricing

No

Content library

100+ claimed (30 or 25 bundled)

Surfaces

Floor, wall

Portable option

No dedicated cart listed

Senior care content

No

What you buy

Gym wall system

Public pricing

No (historical press: $21K-$28K)

Content library

30+ apps (more with Lü+)

Surfaces

Wall only

Portable option

Yes (Möve)

Senior care content

No

ActiveFloor

What you buy

Turnkey + license

Public pricing

Yes, $5,300-$15,700 + $1,300-$5,400 license

Content library

Total count not published

Surfaces

Floor or wall (separate products)

Portable option

Yes (MobileMAX3)

Senior care content

Yes

FX Game Zone

What you buy

Turnkey capsule

Public pricing

No

Content library

160+ games, future titles included

Surfaces

Floor, wall, table

Portable option

Yes (FX Mobile)

Senior care content

No

Breeze Creative

What you buy

Turnkey ceiling unit

Public pricing

No

Content library

100+ games and themes

Surfaces

Floor

Portable option

Not mentioned

Senior care content

No


Which should you choose?


  • You own hardware and want minimum spend: LUMOplay. Nothing turnkey competes with a $263 per year software subscription if you can build and calibrate the rig yourself.
  • Full-gym PE for large groups: Lü. Purpose-built for gymnasiums; nothing else here matches its lights-and-sound scale.
  • European school wanting in-floor flush mounting or custom curriculum games: ActiveFloor.
  • Custom-branded attraction content: Breeze Creative.
  • Lifetime license preference: MotionMagix MagixBox.
  • US turnkey, multi-surface, published pricing, large library: EyeClick. If you need 350+ games for an entertainment venue, senior-specific content, or 1 portable device covering floor, wall, and table, start at /projectors or see interactive floor projectors.

Frequently asked questions


Frequently Asked Questions

Published prices in July 2026: software-only setups run $0 to about $585 per year (LUMOplay) plus $2,000 to $2,500 in self-sourced hardware; ActiveFloor turnkey floor systems list from $5,300 to $11,900 plus a $1,300 to $5,400 multi-year license; EyeClick systems start from $5,796. Gym-scale wall systems have been reported by press at $21,000 to $28,000 (Lu, historical figures). Most other vendors only quote on request.

With LUMOplay, yes - you supply the projector, PC, and 3D camera. With MotionMagix's MagixBox, the projector is also not included. EyeClick, Lu, ActiveFloor, FX Game Zone, and Breeze Creative ship complete systems.

Yes. EyeClick's BEAM and FX Game Zone's capsule both project on floor, wall, or table from a single unit. ActiveFloor and Lu sell separate floor and wall products.

It varies by licensing model: annual subscriptions (LUMOplay, Lu+ for extra content), multi-year licenses required for updates and support (ActiveFloor), lifetime licenses (MotionMagix MagixBox), or all future game titles included (FX Game Zone). Always ask what stops working when payments stop.

Touch-free systems track body motion, so children play without touching shared screens or controllers. That is why floor projection appears in hospital waiting rooms and pediatric clinics.

Sources


All vendor claims verified against these pages, July 17, 2026:


  • LUMOplay: lumoplay.com (homepage, hardware estimate) and lumoplay.com/software-pricing
  • MotionMagix: motionmagix.com (homepage) and motionmagix.com/interactive-projection-system-software-price/
  • Lü: play-lu.com, play-lu.com/uno/, play-lu.com/lu-plus/, plus inquirer.com (2018 price report) and a WBIR local news price report (historical)
  • ActiveFloor: activefloor.com/prices/ and activefloor.com/en/
  • FX Game Zone: fxgamezone.com, fxgamezone.com/products/, exergame.com (reseller specs)
  • Breeze Creative: breezecreative.com/dynamic-floor

Prices and specifications belong to their respective vendors and may change. If you spot an error, contact us and we will correct it.


Related articles

Let's Create Something Amazing Together

Whether you're in education, senior care, or entertainment, we're here to help transform your space with interactive technology.